Download A Practical Guide to Information Architecture (Practical by Donna Spencer PDF

By Donna Spencer

In case you are an internet site dressmaker, intranet supervisor or an individual with out a lot details structure event, this booklet solutions all these questions you have been afraid to invite.

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Naturally, the conference has an associated website that has information about the upcoming conference (including the program), resources from the previous conference, and online registration. It’s a good example for the book as it has some complexity – a combination of structured and unstructured content (which we’ll talk about later) – while being a familiar enough topic for you to understand. In each chapter, I’ll use this example (and others, of course) to illustrate key points. au. Case study: UX Australia website goals Our goals for the website for UX Australia were: • Allow attendees to find out a range of information about the conference – from broad ideas like what it’s about, to detail like how to get a cheap room at the conference hotel.

Com) decided ‘done’ was when 10,000 items were listed 42 To measure change, you’ll need to know how you are doing at the beginning, and again at the end. Depending on your project, you may want to measure things like: • overall visits to the site • product purchases (how many people visit a product and buy it) • shopping cart abandonment (what proportion of people add items to their cart but don’t follow through with the purchase) • time to complete a task • quality of incoming data • number of calls to the call centre or help desk Of course, the fact you need these details at the beginning of the project as well as the end means your first step may be getting systems in place to measure them.

Your goal may not be to reduce phone sales (which you could do by making the phone number harder to find as one client of mine did), but to remove the barriers that customers are facing when buying online and gradually convert phone sales to online sales. 3. Backcasting Backcasting1 is like forecasting in reverse. You start with an end and work backwards to identify what you need to do to get there. The end positions are described in scenario form, and may describe a few different outcomes you are trying to reach.

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